This is how it works

Menhammar OnlineSales 2021 – live Web TV broadcast

At 17.15 CET (Central European Time) on Sunday, July 11th, the live Web TV broadcast of MOS 2021 begins at The first call out for bids is at 17:30 CET. During the broadcast, the horses will be presented and sold one by one via a bidding program developed for this purpose.


“A digital auction as close to a live experience as possible”, was the requested mission. The corona pandemic has changed the world in many ways, and horse auctions are not excluded. Digital auctions have been around for many years now, but during these special circumstances we wanted to do something new, better and a little bit more fun. Something that hopefully can benefit the whole industry, and that can increase the interest for horse auctions in general.

Becoming a bidder

Bidding at MOS 2021 is something that should be a precise but uncomplicated process, just as it is at a normal auction. But also with a certain amount of tension and excitements.
It is important that You register as a buyer in due time before the auction starts.

A secure identification process (Scrive) is used via the Internet, where Swedish customers can use bank-ID for identification. Foreign customers may register using an sms-code or via some other secure ID-techniques. A “sign off” is connected to the agreement between the seller and the buyer. Please read the agreement and the terms!
After identification, You create Your own password. This password will now be connected to Your identification and Your approval of the auction agreement during bidding. The password needs to be at least 10 characters long.

Apply to become a bidder

How to bid on a horse

Only registered and approved bidders can bid on the horses. MOS 2021 opens for early bidding from Friday July 9th at 08:00 CET. You can register a maximum bid, which will automatically increase Your bids according to the bidding interval until Your maximum bid is reached. The bidding that commences live during the Web TV broadcast starting 17:30 CET on Sunday July 11th starts from the last registered pre-live Web TV auction bid (the last registered bid from the early bidding). All bidding is conducted anonymously. If You are the first to put forward a bid on lot number 1, You will become “Bidder 1”, but only for that horse (lot). If You are the seventh person that is bidding on lot number 2, You are “Bidder 7” for that horse (lot). After each completed purchase/sale, the identity of the successful buyer is made official. The horses are sold one by one with a clear finalizing process. The auctioneer waits until the bidding is about to stop. Then, instead of saying ”första, andra, tredje” and tapping with the auctioneer’s hammer as is customary at Swedish auctions, a clock will be started counting down 15 seconds. If a bid is made during these 15 seconds, a new 15 second countdown is started. This continues until no new bids are made, during the countdown. The bidder with the highest bid when the countdown is 0 and the digital auctioneer’s hammer has been tapped, has won the bidding. Please note that there may be some seconds lag in the live Web TV broadcast, the clock on the internet page (website) therefore is the only one relevant for the auction, and will be the clock that the auctioneer adheres to.

Bidding intervals

The starting bid for all horses (lots) is 50 000 SEK (Swedish crowns/kronor). Up to and including 150 000 SEK, the bidding interval is 10 000 SEK per bid. After that the bidding interval increases by 25 000 SEK per bid. You can increase Your bid by several intervals at a time, by clicking several times before posting Your next bid.

Pre-inspection of horses

It is possible to examine the horses at each respective breeder/seller. Please contact Roland Davidsson, phone no. +4670-772 07 91 for the Menhammar horses, Massimo Vassallo +4670-344 21 98 (Annemanna), Caroline Hellström +4673-077 55 16 (Sisyfos Breeders), Magus Rundgren +4670-568 65 11 (SRF Stable), Pekka Korpi +358 400 78 06 12 (Star Racing) and Roberto Toniatti +39 335 706 99 39 (Allevamenti Toniatti).



Menhammar vendite online 2021 – live web, trasmissione TV

Alle 17.15 CET (ora dell’Europa Centrale) di domenica 11 luglio, la trasmissione in diretta via web di MOS 2021 inizia su La prima chiamata per le offerte è alle 17:30 CET. Durante la trasmissione, i cavalli saranno presentati e venduti uno per uno attraverso un programma di offerte sviluppato per questo scopo.

“Un’asta digitale il più vicino possibile a un’esperienza dal vivo”, era la missione richiesta. La pandemia del coronavirus ha cambiato il mondo in molti modi, e le aste di cavalli non sono escluse. Le aste digitali esistono ormai da molti anni, ma in queste circostanze speciali abbiamo voluto fare qualcosa di nuovo, migliore e un po’ più divertente. Qualcosa che si spera possa beneficiare l’intero settore, e che possa aumentare l’interesse per le aste di cavalli in generale.

Come Diventare Un Offerente

Fare offerte su MOS 2021 dovrebbe essere un processo preciso ma non complicato, proprio come in una normale asta. Ma anche con una certa dose di tensione ed eccitazione.

È importante che ci si registri come un acquirente in tempo prima dell’inizio dell’asta.

Un processo di identificazione sicuro è usato via Internet, dove i clienti svedesi possono usare l’identificazione tramite la propria banca. I clienti stranieri possono registrarsi usando un codice sms o altre tecniche di identificazione sicure. Una “firma” è collegata per l’accordo tra il venditore e l’acquirente. Si prega di leggere i termini e condizioni!

Dopo l’identificazione, si potrà creare una password. La quale sarà collegata alla sua identificazione e alla sua approvazione dei termini e condizioni d’asta durante l’offerta. La password deve essere lunga almeno 10 caratteri.




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